Laurie Holman: Comedy Writer, Copywriter, Chocolate Connoisseur

Take a peek here for some samples of my work.

 

SUMMARY

Marketing/content development professional with experience developing marketing plans and writing, designing and editing marketing copy: digital and print ads, web content, case studies, brochures.

Skilled at copywriting, social media and email marketing and event planning, generating both revenue and increased event participation. Adept at both strategic planning and copyediting (have been known to become perturbed at the sight of a misplaced apostrophe).

Inbound marketing-certified and content marketing-certified through HubSpot.

SOFTWARE: Word, Excel, Powerpoint, Outlook, Publisher, Adobe Contribute, PhotoShop, Illustrator, Constant Contact, Google Analytics, WordPress

EXPERIENCE

CAREER SOURCE, Cambridge, MA – 2003-present
Marketing Manager/Content Developer (2008-present)

• Developed overall marketing plan; initiated use of email marketing, social media and other digital marketing strategies to advertise revenue-generating and free events/services to various target audiences (B2B and B2C)
• Write, design and copyedit digital and print ads, press releases, case studies, brochures and other marketing collateral; manage web content
• Led website redesign/branding team, wrote new tagline and content
• Create and manage successful email and direct mail marketing campaigns
• Market and project-manage retail training program: recruit participants, coordinate and deliver information sessions and project documentation with cross-functional teams, monitor team’s progress toward program goals (exceeded enrollment goal by 18%)
• Develop and maintain media contacts; negotiate with vendors
• Create marketing plans and manage events in collaboration with team
• Write job descriptions, advertise positions and screen candidates for Boston-area businesses

Career Counselor/Writer (2003-present)

• Create newsletters, brochures and other marketing copy
• Implemented market research and wrote business plan for proposed business venture in collaboration with director
• Lead workshops and advise job-seekers

YAHOO NETWORK/ASSOCIATEDCONTENT.COM – 2006-2014
Freelance Writer

• Researched and wrote career-related articles and humorous fiction for an online resource site

BOSTON COMEDY & MOVIE FESTIVAL, Boston, MA – 2003
Publicity/Volunteer Coordinator

• Wrote and edited press releases and other publicity materials
• Initiated local media contacts
• Coordinated submissions for three film events
• Recruited and managed 30 volunteers
• Updated online performer bios

PHILADELPHIA EDUCATION FUND, Philadelphia, PA – 2000-2002
Communications Specialist/Transition Coordinator

• Managed program for over 200 teens and adults who had left school
• Wrote/edited communications collateral; participated in grant writing
• Managed and advertised events
• Designed collateral for and managed direct mail campaign targeted to out-of-school youth, resulting in 30% response rate
• Marketed services to community and collaborated with nonprofits
• Collaborated with colleagues to plan annual award gala
• Managed video production of educational cable TV show
• Wrote curriculum/led workshops on admissions and financial aid
• Supervised student workers

PREVIOUS WORK EXPERIENCE

EDUCATIONAL TALENT SEARCH, Chicopee, MA
Educational Talent Search Counselor

HOLYOKE COMMUNITY COLLEGE
Writing Tutor, Career Counselor (part-time)

EDUCATION

HUBSPOT, Inbound Marketing Certificate – 2017
HUBSPOT, Content Marketing Certificate – 2017
CAMBRIDGE CTR. ADULT ED., Video in Social Media – 2016
NATIONAL SEMINARS TRAINING, Content Marketing – 2014
NATIONAL SEMINARS TRAINING, The Copywriter’s Workshop – 2013
CAREER TRACK, Designing Ads, Newsletters, Brochures – 2009
BOSTON CNTR. ADULT ED., Dreamweaver – 2008
MEDIABISTRO, Copywriting Essentials – 2008
MINDLEADERS, Project Management – 2008
CAREER SOURCE, Grant Writing – 2004
BOSTON CNTR. ADULT ED., InDesign, HTML – 2004
NORTHEASTERN UNIVERSITY, M.Ed., Career Development
UNIVERSITY OF MIAMI, B.A., Music Therapy